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B-BBEE Rating recognises Avis's transformation journey

Avis Rent a Car’s latest Level 3 B-BBEE rating reflects the company’s continued progress on its empowerment objectives to grow black ownership and its commitment to socio-economic investment and skills development.

Avis, Rent a Car division of Barloworld South Africa (Pty) Ltd – is committed to transformation, and the current contributor rating comes on the back of an ongoing empowerment and development strategy.

On the company’s BEE scorecard, Avis achieved:
  • 23.65 of the target 27-point score in the ownership category (54.86% Black ownership and 21.33% Black Woman Ownership)
  • 13.88 out of 19 in the management control category (73% of the target)
  • 19.2 out of 20 for skills development (96% of target)
  • 27.45 out of 40 for enterprise and supplier development (69% of target)
  • 8 of a target score of 5 for socio-economic development (160% of target)
  • A procurement recognition level of 110%

The Avis successes in skills transfer can be accredited to an employee value proposition which is committed to growing and developing Avis brand ambassadors. There is a multi-faceted approach adopted in the development journey of Avis employees. An external study assistance program aimed at providing tertiary level and professional qualifications, is available to high performing employees. Learnerships, which are SETA accredited and provide nationally recognized qualifications are implemented at various levels in the organisation, including management.  A 12 month internship programme which aims to provide work place experience and skills to support the Operations and Call Centre environment has been successfully implemented. This program has yielded good results as many interns who completed the program have been absorbed into permanent positions in the organization.  Technical skills programs are embedded in the business as well as various management and leadership programs commencing from the supervisory layer. A total of 190 742 training hours and 1 595 training interventions took place. 

The high socio-economic development score reflects the company’s support for key projects in education; environment and conservation; youth development, humanitarian and welfare activities.

“Avis has been on a long empowerment journey, and we are really excited about the progress we are making,” said Rainer Gottschick, Chief Executive of Avis Rent a Car. “We have succeeded in empowering black stakeholders across our operations, especially black women, who are now prominent throughout the Avis organisation.”

“We are also succeeding in driving empowerment down the value chain by encouraging the efforts of all our partner suppliers to accelerate transformation in their operations. We look forward to making progress together in the broad-based empowerment of black people, and the achievement of meaningful change in our industry,” he concluded.
Avis' trnsformation journey