Avis: A Brand Connected to South Africa's Youth
Understanding millennials and their thoughts on brand loyalty continues to be an ongoing debate for most brand marketers, yet Avis keeps on connecting with the youth audience and play a role in their lives. The car rental company has for the second year running taken top prize at the 2016/2017 Target Group Index (TGI), Ask Afrika Youth Brand Survey in the Car Hire Category.
“Driving South Africa’s youth to success, Avis’ ability to change with its consumers through its unique offerings empowers them to take charge of their futures,” says Rainer Gottschick, Chief Executive at Avis southern Africa. “Regardless of our customer’s age, this accolade is testament that we are committed to ensuring that our engagements and understandings continue to put customers first. As a trusted car rental brand for the youth, Avis remains committed to always trying harder and growing with them.”
The TGI survey is the largest of its kind in South Africa, measuring 19 sectors, hundreds of product categories and thousands of brands used by South Africa’s youth aged 15-34. This survey encompasses all youth irrespective of background or living standards. The survey celebrates brands that the South African youth are committed to, and often use or consume on a daily basis.